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Natalie Fear

'Sound is one of the most powerful assets a brand can own': 5 questions with Emma Byford

Emma Byford.

Emma Byford is head of music strategy at SixtyFour Music, a creative agency enriching brands through the power of sound. With a background in digital marketing, artist management and festival creative production, Emma has gone on to work with leading brands like TikTok, Wikipedia and World Rugby.

Emma's work has led to guest speaking at events like Transform Middle East and CHARGE Berlin, alongside hosting a podcast on the profound impact that music can have on wellbeing. As part of our 5 Questions With... series, I caught up with Emma to discuss the transformative role of sound and the future of sonic branding.

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