Honda and Sony could agree to set up a new joint company to start making electric vehicles and they want to do it quickly, have them out by the middle of the decade. It will combine Honda’s car making prowess with cameras, screens and self-driving tech from tech giant Sony in order to create what the two companies hope will be competitive EVs which will be sold under a (new) separate brand.
Also key to this partnership is Sony’s entertainment and gaming side of the business, which will surely be integrated into these future products as an important component, since they would be sold as vehicles able to drive themselves without supervision. The day when you will be able to play Gran Turismo right from a car’s infotainment may not be far off, especially with the recent appearance of PS Now.