A very strange thing happened during the recently-concluded 2024 Steam Summer Sale: Almost 700,000 copies of Bohemia Interactive's military simulator Arma 3 were sold, an astounding figure that includes the game's biggest single-day sales figure ever.
The runaway sales success was first reported by Bohemia on July 16. "Welcome to the over 500,000 new recruits that have joined the Arma 3 community during the Steam Summer Sale 2024!" the studio wrote in a welcome-to-the-club message on Steam. "Close to 100,000 of you joined us during the sale's first day—the highest number of copies sold in a single day dating all the way back to the initial Arma 3 Alpha release in March 2013!"
