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The Guardian - UK
The Guardian - UK
Lifestyle
Elizabeth McCafferty

Sole traders: how foot fetishism went mainstream

‘While £6,000 seemed a ludicrous amount of cash, how much did knowing it was my feet come into play for buyers?’: Elizabeth McCafferty.
‘While £6,000 seemed a ludicrous amount of cash, how much did knowing it was my feet come into play for buyers?’: Elizabeth McCafferty. Photograph: Sophia Spring/The Observer

Toe spreading is a big thing,” beams Lily Allen before continuing to explain how she keeps her “toe daddies” happy. She is sitting on a sofa for her BBC Sounds podcast Miss Me? while casually chatting about delving into the world of selling foot content. After all, it’s only feet… right? And It’s not just Lily Allen’s toes that have been spreading all over the internet. In 2023, Margot Robbie told Cinemablend that she discovered people had become obsessed with her feet after the iconic trailer shot in Barbie. Fans were making compilation videos of her toes and one Reddit thread has counted the amount of times they spotted her feet within the movie (20).

Even my own feet have made it to the kink website WikiFeet, a platform where anybody even remotely in the public eye has pictures of their feet ranked. The platform gets close to 20m views per month and is run by volunteers in the foot-fetish community. In 2017, I was flooded with panic after finding that, for years, images of my feet had been taken off my social media and put on to a rating scale within the WikiFeet website.

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