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SoFi Technologies (SOFI) stock went higher on Thursday after the company introduced its first-ever stablecoin named SoFiUSD. This is a major development in its overall blockchain strategy. This development comes on the heels of SoFi Technologies launching SoFi Crypto. It seems like SoFi Technologies has embarked on accelerating its expansion plan in the crypto space.
Although stablecoins are not uncommon in today's crypto community, this announcement is remarkable because SoFi is launching with the distinct advantage and competitive edge of being a regulated national bank. In fact, as announced by management, they are not launching a product for speculative purposes but to address true inefficiencies in payment flows, settlement, and movement of liquidity. The market has reacted favorably to this announcement as merely an extension of SoFi's increasing fee-based and technology-driven business lines.