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Fortune
Fortune
Andrea Guzman

SoFi is disrupting A.I.’s gender bias with a photo booth

(Credit: A.I.-generated image, Courtesy of SoFi)

If you ask a generative A.I. tool to create an image of a wealthy person, a successful investor, or someone who makes smart decisions about money, there’s a good chance the person you’ll see in the A.I.-created image won’t be a woman.

SoFi, a personal finance company, tested this theory with four top A.I. tools: Out of thousands of images of rich people that were generated, less than 2% were of women. 

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