When the U.S. won the bid to co-host the 2026 World Cup, one of its main missions was to foster greater interest in soccer across the nation The outcome of that mission has been nothing short of a spectacular success, per a recently released report.
According to research insights group Nielsen, the number of soccer fans in the U.S. has grown by almost 10 million over the past year. Their report indicates that the number of U.S. people who identify as soccer fans rose from 66.8 million to 75.2 million from July 2025 to July 2026, representing a growth of 13%.
