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Creative Bloq
Creative Bloq
Technology
Joseph Foley

So this is how AI would redesign iconic brand logos

AI logo redesigns made using Midjourney

With AI image generators evolving at such a rapid pace, people have been putting them through all kinds of fascinating tests. Someone's used a new feature in one of the most popular text-to-image tools to see if it could be used to redesign logos – and people even think some of the results are better than the originals.

Midjourney has opened up more possibilities in its platform by incorporating another technology that has been evolving in parallel to image generation: image description. One user has tried using it to describe iconic logos and then use the descriptions as prompts for new designs (see our piece on how to use DALL-E 2 for the basics of AI text-to-image generation).

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