
The increasing cost of memory chips seems to be slowly creeping into the smartphone industry. Chinese smartphone manufacturer Xiaomi saw a disappointing response to its newly launched Redmi K90 range. According to a Reuters report, Xiaomi President Lu Weibing wrote in a social media post that cost pressure is being passed on to the pricing of the company's new and upcoming products.
For context, Xiaomi launched its budget-centric Redmi K90 series in China on Thursday. The base configuration featuring 12GB of memory and 256GB of storage is priced at 2,599 Yuan ($364), which is about 100 Yuan ($14) more than the previous-generation Redmi K80, which launched in November 2024.