Brand names, not filmmakers or stars, are said to rule the box office these days. But Ryan Coogler’s “Sinners,” led by twin Michael B. Jordans, proved a bloody exception to modern movie rules, launching with $45.6 million in ticket sales in U.S. and Canadian theaters, according to studio estimates Sunday.
“Sinners,” a Warner Bros. release that cost about $90 million to produce, was a bold gamble on originality — albeit with genre elements — and one of the most bankable American directors in Coogler. The “Creed” and “Black Panther” director wrote and produced “Sinners,” a 1932-set vampire movie about bootlegging brothers (both played by Jordan) who open a juke joint in their Mississippi hometown.
