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TV Tech
TV Tech
George Winslow

Sinclair Selects Embrace as Its Media Orchestration Engine

Embrace Sinclair
Embrace and Sinclair logos.

PARIS—Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace’s Pulse-IT solution as a key component for its centralized Cloud Media Transformation initiative, hosted on Amazon WebServices, inc. (AWS).

Pulse-IT enables Sinclair to achieve operational efficiencies at scale by seamlessly orchestrating media workflows across a suite of cloud-enabled tools, which include Telestream Vantage, Sony Ci, OSI, Wide Orbit, Amagi and even Microsoft Teams, the companies said. 

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