ADAM SIMPSON'S COACHING CAREER AT WEST COAST FROM 2014 TO 2024:
Win-loss record: 122 wins, one draw, 119 losses
* North Melbourne great Adam Simpson appointed as West Coast coach in October 2013, replacing Eagles premiership captain and coach John Worsfold.
* The Eagles make the grand final in Simpson's second season in charge in 2015, but are smashed by Hawthorn by 46 points.
* After four straight seasons in the finals, West Coast break through in 2018 to win their fourth flag, defeating Collingwood by four points in a thrilling grand final. Simpson becomes the club's third premiership coach, joining Worsfold (2006) and Mick Malthouse (1992, 1994).
* West Coast continue to contend for more flags, but are eliminated early in the finals in 2019 (semi-final) and 2020 (elimination final).
* Simpson has West Coast 6-3 in 2021, but the wheels start to fall off the AFL's richest club in spectacular fashion.
* After winning 114 of his first 178 games as Eagles coach, Simpson would enjoy just eight victories from his last 64 matches. West Coast finish 17th in 2022, then collect just the club's second wooden spoon in their history in 2023.