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The Guardian - AU
The Guardian - AU
Business
Caitlin Cassidy

Shrinkflation bites: popular food brands quietly downsize while charging same price or more

Choice Gary Mortimer Liam Kennedy Cadbury Kellogg Nestle Inflation
Illustration of two bowls of cereal – one smaller than the other
Shrinkflation is an increasingly common response to inflation, with many food brands selling smaller size packages without decreasing prices. Illustration: Victoria Hart/Guardian Design

You’ve heard of inflation but what about “shrinkflation”?

Shrinkflation is a term coined by economists more than seven years ago but the process is becoming an increasingly common response to inflationary pressures.

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