Famous footwear manufacturer NIKE, Inc. (NKE) in Beaverton, Ore., designs, markets, and distributes athletic footwear, apparel, equipment, and accessories for sports and fitness activities. Its brand product offerings are Running, Basketball, the Jordan brand, Football, Training, and Sportswear.
On Dec.13, 2021, NKE announced the acquisition of RTFKT. NKE’s President and CEO John Donahoe said, “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”
