Shoppers have been left feeling disturbed after a retailer shared a controversial advert for their Valentine’s Day sausages which some have branded as ‘messed up’ and ‘absolutely horrendous’.
Online healthy food retailer MuscleFood.com unveiled its budget-friendly Love Sausage in an unusual post on Instagram, which saw three people squeezing the cheese-filled sausage over a bathtub.
Posted this morning to their 365,000 followers, the video has already amassed thousands of views - but it’s left some people feeling a bit sick.
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In the clip, there are three different hands clasped around the two-foot long, 400g pork sausage, which has the smoked cheddar insides spilling out, making quite the mess.
While some simply shared a wave of throwing up emojis, one commenter wrote: “who is running this page?” while another added: “Who thought this was a good idea? Someone messed up.”
“It’s a no from me,” said a third, while others said: “That’s just gross” and ‘This is absolutely horrendous, by the way.”
Some people have managed to look past the discomfort to find the funny side, though, with one adding: “Not what I expected to see from your page. Comments are mildly entertaining though, made my morning.”
Another said: “What in the newborn umbilical cord is this?”
The two foot meaty feast was launched as part of the brand's Valentine’s day range, for couples looking to enjoy a romantic meal for two at home.
The pork Love Sausage sharer comes in at a pocket-friendly £3.49, and is seasoned with ‘delicious flavours’ and filled with cheese.
Ashleigh Tosh, from MuscleFood said: “Love is in the air with the special day fast approaching and what better way to enjoy the occasion than a delicious piece of meat? We’re very excited to announce our range of Valentine’s Day deals including our tasty seasonal exclusive - the Love Sausage.
“It will be available to order from February 1st for a limited time only and is bound to leave tastebuds tingling once couples get their hands on this two-foot-long meaty treat.
“It’s jam packed full of tasty flavours and smoky cheddar cheese flowing through the middle, so there’s no need to splash the cash on expensive restaurants when you can make a delicious meal for less with the one you love.
“You can’t ask for much more on Valentine’s Day than this beast of meaty proportions.”
MuscleFood.com are also launching a full range of deals for February, including discounted premium steaks, or for those wanting to save on meals for the entire month, there’s a super lean selection for two which contains enough meat to make 48 meals.
You can shop the MuscleFood Valentine’s range - including the Love Sausage - here on their website.
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