JD Sports is a hugely recognisable UK brand, much-loved by shoppers looking to browse its huge array of athleisure and sporting buys.
Renowned for its high profile ad campaigns featuring big-name sporting stars like Anthony Joshua and TV presenters including Maya Jama, we're all familiar with the signature monochrome branding and the classic shoulder bags your fresh kicks come in.
One thing we might not be so familiar with is the meaning behind the shop's name, despite being a stalwart on the British high street.
