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International Business Times UK
International Business Times UK
Andrea Tode Jimenez

Shopify CEO's New Hiring Rule: 'Want More Manpower? Prove AI Can't Do It First'

The future of work at Shopify—and across much of the tech sector—is now being dictated by one question: can artificial intelligence do it better? In a striking internal memo, Shopify CEO Tobi Lütke revealed that staff must now justify why AI can't perform a task before seeking more hires or resources. In other words, employees must prove their irreplaceability.

This declaration, posted on X, has reignited debates around automation, job security, and the value of traditional coding skills in an increasingly AI-driven economy. While businesses eye soaring efficiency, many workers are left wondering whether they can—or should—compete with machines.

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