Shein, the Chinese fast-fashion retailer, has reentered the Indian market through a collaboration with Reliance Retail, nearly five years after its app was banned due to strained relations between India and China.
The newly introduced Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani's Reliance Retail, marks a major milestone for the brand's return to one of Asia's largest retail markets. After nearly five years of absence following the app's ban, the relaunch comes with stringent conditions, placing complete control of operations and data management in the hands of Reliance. This partnership underscores the growing influence of Reliance in India's retail sector while marking a significant shift in how Shein will operate in the country moving forward.
