– Tech transformation. In 1990, Walt Disney World didn’t have a centralized database of its millions of theme park visitors. Sheila Jordan, who joined the legacy entertainment company that year as a VP of marketing and sales finance, saw a moment for growth—Disney’s and her own. Identifying that business opportunity helped her become SVP of Destination Disney, where she brought a CRM, or Customer Relationship Management, system to the company.
Fifteen years of guest experience later, Jordan was ready for a change: “I’ve always had this desire to go work in Silicon Valley and deep in tech,” she remembers. She worked at Cisco for nine years before moving into the security space as CIO of Symantec. “Then it was time to think about applying all this experience to a multinational, global industrial supply chain,” she says.
