Shane Todd has easily become one of the most recognisable names in Northern Irish comedy since he came onto the scene 16 years ago.
Whether you know him as Keith Cruise, from the Tea With Me podcast or his side-splitting stand-up on the biggest stages across the country, the Holywood man is putting local comedy on the map.
Back representing his North Down character Mike McGoldrick's (alleged) former squad, Ulster Rugby, the comedian is backing the province in Heineken's new 'Love Rivalry' campaign which encourages sports fans and non-sports fans alike to enjoy some friendly rivalry.