MUMBAI: Five years after the BCCI last raised the stakes in the IPL, selling its media broadcast rights across television and digital for India and the rest of the world in excess of Rs 16,347 cr, they’re back to the auction table toup the game.
Moving away from the long-held practice to call for closed bids, BCCI has opted for an e-auction for the first time ever. The e-auction began at 11am on Sunday.
