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Benzinga
Benzinga
Business
Hina Nainani

Serena Williams To VCs: 'When You Invest in Women—The Returns Are There'

New,York,,Ny,-,September,8,,2018:,Serena,Williams,Of

Serena Williams, a 23-time Grand Slam singles champion and four-time Olympic gold medalist, has been appointed entrepreneur-in-residence at Reckitt, the British consumer health company behind brands such as Lysol, Durex, and Enfamil.

According to the company, Williams will support the company's newly launched global initiative, Reckitt Catalyst, a £10 million ($13.7 million) commitment to scale up to 200 startups founded by women and underrepresented entrepreneurs by 2030. The initiative aims to expand access to health and hygiene solutions for 5 million people across Africa, Asia, and Latin America.

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