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Sristi Suman Jayaswal

Sellers Are Ditching Amazon’s Prime Day. Should You Ditch AMZN Stock Now?

Amazon Prime AWS Donald Trump e-commerce Amazon.com Inc.

Amazon.com, Inc. (AMZN) built an empire from books to the cloud, redefining retail along the way. But even empires feel pressure. The stock is down 21% over the past three months as trade tensions have heated up.

President Trump’s tariffs have slammed Amazon’s third-party sellers, slicing into profits. Now, with Prime Day 2025 around the corner, many sellers are tapping the brakes. Many of those who once flooded Prime Day with deals are pulling back hard, trying to protect razor-thin margins.

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