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Tribune News Service
Tribune News Service
Business
Ron Hurtibise

Selfie wars: Museum of Selfies sues Miami’s Original Selfie Museum, claiming rival stole its trademark

As if there weren’t enough places in South Florida to take selfies — not enough beaches, not enough gleaming high-rises, not enough colorful restaurants, nightclubs, yachts, mansions and luxury shopping promenades.

No, what South Florida apparently needed for young folks to fully capture for posterity their shimmering fabulousness was an entire studio, in trendy Wynwood, with artsy backgrounds, festive wardrobe choices, and fun props. It’s called “Original Selfie Museum” and it’s been open since July 2020.

It wasn’t the first selfie-centered attraction to open, and it hasn’t been the last. The market for selfie studios is apparently so voracious now that dozens of imitators have popped up in Miami and across the country. There are so many, in fact, that they’re fighting each other to establish who wields the biggest stick.

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