
October, the most spiritual month on the calendar, welcomes a focus on folklore tales and superstitions that have endured through the generations. One such ritual, not lost on the likes of Sarah Jessica Parker, is the practice of saying 'rabbit rabbit' at the beginning of each month, as frequent followers of her Instagram will already know.
It's not uncommon for the Sex and the City actress to share a 'rabbit rabbit' post with her followers at the start of a month (in September, for example, she shared these words from the beach). For October, however, she's taken it a step further. Her most recent ritual also involved burning incense on a table in her entryway – something that, psychologists say, makes the practice even more meaningful.