Samsung usually kicks off what I refer to as 'Smartwatch Launch Season Palooza', in late July, with the competition — including favorites from our best smartwatch list — following suit in the weeks following.
If 2026 is anything like the past several years, you can probably expect the new Samsung Galaxy Watch 9 — and possibly the Galaxy Watch Ultra 2 — to make a mid-summer appearance, likely followed by the debut of a Google Pixel Watch 5 in late August and an Apple Watch Series 12 in mid-September.
