Salomon needs little introduction. The French brand rode the mountain adventure wave expertly, growing at great pace as trail running, adventure racing and fast hiking gained momentum over the last few decades. It benefited from its relationship with all-conquering athletes like Kilian Jornet, becoming a byword for speed in the mountains. Other brands scrambled to keep pace.
Formed in 1947 in Annecy, in the French Alps, the brand was bought by Adidas in 1997 and then, in 2005, Amer Sports swooped in, buying Salomon for around €485 million ($580 million), underlining the brand's strength and cache among adventurous folk. Amer’s impressive portfolio today also includes Arc’teryx, Peak Performance and Wilson.
