When he was pitched the most unique project in football by Phil Parkinson back in January 2022, Ollie Palmer was under no illusions: he knew he was signing up for something special.
After all, Wrexham had already garnered global attention after being taken over by Hollywood megastars Ryan Reynolds and Rob McElhenney and seemed destined for bigger and better things after over a decade in the abyss. But little did Palmer know that a switch to Wrexham would change his life forever - in more ways than one.
After leaving AFC Wimbledon and his Surrey home on deadline day, Palmer set out to find a place to stay via Airbnb to avoid months of sitting around in a hotel alone. A chance meeting with a family who had also just moved to Wrexham proved to be the catalyst for WXM Clothing: a joint business venture which has thrived since its inception.
