Electric motorbike startups definitely aren’t an uncommon thing in the early 2020s. Still, what if we told you that RTR (which stands for Ride the Revolution, incidentally) comes from the hard work of Gustavo Lourenço, the internationally famous custom bike builder behind Retrorides by Lourenço? After 30 years of handcrafting some incredibly intriguing custom machines, Lourenço decided to turn his attentions to decarbonizing one of his favorite things in the world, and he wants to take riders along for the journey.
Thus, we have RTR’s first-ever electric bike, the clean and minimalist 799e scrambler. It’s currently undergoing homologation in Brazil as of March, 2023. If all goes according to plan, Lourenço intends to start rolling RTR 799e bikes out to customers sometime in December, 2023. The bike is currently available for pre-sale on RTR’s website, but no price information is given—instead, as seems to be increasingly common, interested parties have a digital form to fill out to request more information.
