In September, 2022, Royal Enfield and the United Nations Educational, Scientific, and Cultural Organization (UNESCO) announced a new and unique partnership. The Himalayas are an extremely special place to Royal Enfield, and are what the company’s managing director, Siddhartha Lal, considers to be the company’s spiritual home.
Although UNESCO’s World Heritage Site declarations are well-known, what’s perhaps less well-known is the organization’s efforts to document Intangible Cultural Heritage (ICH). That’s exactly where this partnership with Royal Enfield comes into play. Together, they plan to identify, document, preserve, and promote ICH from communities across India—beginning in the Himalayas.
