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T3
T3
Technology
Sam Cross

Rolex could bow out of Formula 1 sponsorship – and it makes total sense

The Formula 1 circuit, surrounded by Rolex branding.

The world of luxury watches and Formula 1 go hand in hand. Rich clientele, posh champagne and artful exuberance are mainstay elements of both fields, making the pairing one as classic as fish and chips.

It's no surprise, then, to see a household name like Rolex as the title sponsor of the motorsports series. They've become synonymous with the sport over years of partnership. Every twist and turn on track is set against the iconic backdrop of green and gold.

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