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Jon Lafayette

Roku Goes for Gold in Olympic Deal With NBCUniversal (NewFronts)

Paris Olympics.

Let the games begin on Roku, which made a deal with NBCUniversal to create a new destination on the Roku homepage screen menu that highlights coverage of the upcoming Paris Summer Olympics and pushes users to NBCU’s streamer Peacock.

The NBC Olympic Zone on Roku will feature a replay row, clips, and highlight reels that will take users directly to Peacock, which will live-stream every Olympic event.

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