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Fortune
Fortune
Ryan Hogg

Richard Branson challenges Virgin Atlantic bosses to Perudo on Necker Island retreats

Sir Richard Branson attends "Branson" New York Premiere at HBO Screening Room on November 29, 2022 in New York City. (Credit: John Lamparski/Getty Images)

Richard Branson’s Virgin Islands retreat of Necker has served as the tropical getaway for everyone from Nelson Mandela and Princess Diana to the Obamas and Harry Styles. But when it isn’t the plaything of A-listers, the island serves as the location for a high-stakes retreat for the airline that keeps Necker’s lights on. 

If Virgin Atlantic CEO Shai Weiss’s comments are anything to go by, the retreats give an indication of how billionaire Branson operates a boardroom.

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