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The Hindu

National

The Hindu Bureau

Review bombing | Film Employees Federation of Kerala reiterates support for restrictions on negative online reviews of movies

The Film Employees Federation of Kerala (FEFKA) has accepted a proposal by the Kerala Film Producers Association (KFPA) that only recognised marketing agencies and online platforms be permitted to carry out promotion of movies.

A meeting of KFPA and FEFKA held in Kochi on October 31, 2023 had resolved to step up action against online movie reviewers and vloggers found involved in airing negative reviews of movies intentionally.

Besides the public relation officers who are members of FEFKA, promotion of movies will now be entrusted with the agencies and persons figuring on the list to be prepared by the producers’ association, according to a communication issued by FEFKA on November 2, 2023 (Thursday).

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