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The Guardian - US
The Guardian - US
World
Anna Betts in New York

Revealed: gambling logos and ads seen up to every 13 seconds during big sports games in US

two men playing hockey
The Florida Panthers and Edmonton Oilers during this year’s Stanley Cup final. Photograph: Brian Babineau/NHLI/Getty Images

Hockey fans are bombarded with gambling logos and adverts – sometimes as often as every 13 seconds – during TV coverage of high-profile games, according to exclusive research shared with the Guardian.

Viewers of June’s Stanley Cup finals encountered an average of 3.5 marketing messages from betting firms every minute, a new study by the University of Bristol found.

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