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Al Jazeera
Al Jazeera
Entertainment
Suparna Sharma

Reclaiming Bollywood, Shah Rukh Khan style

Bollywood star Shah Rukh Khan has used some of India's governing party BJP's tactics to connect with fans ahead of the release of his latest movie [Still from Dunki courtesy: Spice PR]

Sudhir Kothari, 36, a financial analyst and adviser based in the southern Indian city of Chennai, has ordered a special five-kilogramme (11-pound) choco-truffle cake, garlands and booked dhol (drum) players. The T-shirts, badges and wristbands that he had ordered arrived in time and Rohini Silver Screens theatre has allowed him to erect a 7.4-metre (25-foot) cutout of Bollywood star Shah Rukh Khan for the special 9am “First Day, First Show” of Dunki, Khan’s new film that releases worldwide on Thursday.

A diehard “SKRian”, as Khan’s fans call themselves, Kothari told Al Jazeera that in 2013, three to four days after “SRK sir started following me, I turned my personal Twitter account into a fan club.” Today his handle, SRKChennaiFC, has 167,600 followers.

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