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The Conversation
The Conversation
Simon Blanchette, Lecturer, Desautels Faculty of Management, McGill University

Rebranding equity as ‘belonging’ won’t advance justice — it’s DEI rollback in disguise

Since 2024, pushback against diversity, equity and inclusion (DEI) has gathered momentum across North America. This year, that retreat has taken on a new form: the rebranding of “equity” with softer, less contentious terms like “belonging” or “community.”

The University of Alberta, for instance, no longer has a vice-provost of equity, diversity and inclusion. Instead, it now has an office for “access, community and belonging.”

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