The latest viral skincare routine involves no skincare at all. Dubbed the “caveman method”, it involves shunning any kind of skincare products, as well as water, and letting the skin barrier “heal”.
TikTok creator Tia Zakher has become a viral sensation for her adherence to the trend. The 22-year-old sparked debate about the method after posting videos of herself with visibly flaky skin, apparently a result of the trend. “What you’re seeing is dead skin, that’s going to flake off eventually while new healthy skin forms underneath,” she told millions of viewers.
