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Marie Claire

Lifestyle

Samantha Holender

Rare Beauty’s First Finishing Powder Is Finally Here, and 'Marie Claire' Editors Put It to the Test

Selena Gomez Rare Beauty Rare Marie Claire Brooke Knappenberger Gabrielle Ulubay Julia Marzovilla Samantha Holender TikTok

A collage of beauty editor Samantha Holender, beauty director Deena Campbell, and a compact of Rare Beauty's tinted finishing powder in front of a colorful backdrop.

If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a cool six million on Instagram, so grabbing one of its products on launch day requires thorough planning and speedy fingers. (Read: A lot of beauty fans pay attention to each and every drop.)

Judging by the reactions to past Rare Beauty debuts—Rare Beauty Soft Pinch Blush, Brow Harmony Eyebrow Gel, and Soft Pinch Tinted Lip Oil are repeatedly sold out—the latest arrival from Selena Gomez's label, True to Myself Tinted Pressed Finishing Powder, can't be missed. The new blurring-smoothing-setting powder is officially available today, July 18, and like all those other fan-favorite products, the buzz around it is undeniable.

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