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International Business Times
International Business Times
Business
Callum Turner

Rad Hatter Approaches 40 Years of Bringing Hands-On Creativity and Restoring the Inner Child at Events Worldwide

Rad Hatter, an events entertainment company, is approaching 40 years, marking a creative breakthrough in delivering experiences that transform simple paper grocery bags into enduring interactive art activations in live events. The company brings hands-on self-expression to children, adults, corporate workers, and entire communities. "It's an activity for all ages, there's no exception," says artist, entrepreneur, and founder Tony Melendez. "Often, I'll hold the event at children's parties, in designated kids' areas, but I'll find the adults there making the first hat."

During the interactive art experience, guests are invited to step up to the Hat Bar, select a hand-painted paper bag hat, and customize it using a wide range of embellishments. The activity tends to Rad Hatter's broader goal of encouraging creativity and conversation among people, while offering a collaborative outlet for collective self-expression.

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