At Qualcomm’s annual conference this autumn, the chip giant took an untypical approach. Two years ago, its keynote was in an imposing theatre, unveiling all the new processors that will power some of the world’s most popular smartphones. This year’s event was in a smaller hall, with the company’s CEO Cristiano Amon almost within touching distance of the crowd.
This more intimate presentation chimed with the development of generative AI, which continues to dominate, and which now, we’re told, will have a more personal and personalised effect on our lives.
