NEW DELHI: PVR and INOX, India’s top two multiplex chains on Sunday announced a surprise merger to create the country’s largest multi-screen player as they looked to emerge from the pandemic-induced slump and seek to tackle the onslaught from content streaming giants.
Ajay Bijli of PVR and Siddharth Jain of INOX Leisure told TOI that the move will help the merged entity – to be called PVR INOX with over 1,500 screens – better compete with the new-age deep-pocketed rivals, and added that the benefits of the synergy may be passed on to the consumers in terms of aggressive ticket prices.
