PVR INOX multiplex player has dropped its decision not to screen Malayalam movies across its screens following a tiff between the Kerala Film Producers’ Association (KFPA) over the issue of content sharing.
The rift had widened after the Film Employees Federation of Kerala (FEFKA) announced on Saturday that it would stage protests in front of the multiplexes affiliated to the company until the management compensated for the loss suffered for not screening new releases, including Fahadh Faasil’s Aavesham, Vineeth Sreenivasan directorial Varshangalkku Shesham and Unni Mukundan’s Jai Ganesh. The multiplex chain had also stopped screening the previously released Malayalam films, including director Blessy’s Aadujeevitham, A. D. Girish’s Premalu, and Chidambaram’s Manjummal Boys.