Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Hindu
The Hindu
National
The Hindu Bureau

PVR Inox announces launch of Bengaluru’s largest cinema

PVR INOX, a premium cinema exhibitor in India, announced the launch of what it called Bengaluru’s largest cinema at Phoenix Mall of Asia and its largest cinema in the South, on Thursday.

The 14-screen megaplex features three premium formats – MX4D, ScreenX, and Insignia. PVR INOX also introduces the first MX4D, the immersive 4D movie experience and ScreenX, 270-degree cinema viewing in South India, according to the company.

“The new cinema, which has a seating capacity of 1997, will augment PVR INOX’ foothold in Bengaluru with 172 screens in 26 cinemas and in Karnataka with 219 screens in 37 cinemas. The company consolidates its presence in South India to a total of 572 screens in 100 properties,” as per the company.

Ajay Bijli, Managing Director, PVR INOX Ltd., said, “The Southern region is a critical market for us with a steady supply of regional content and passionate consumer demand. We have received an overwhelming response for all our premium screen formats nationwide, prompting us to unveil our largest cinema in South with 14 screens including 3 superlative cinema formats – MX4D, Screen X and Insignia. “

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.