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Asharq Al-Awsat
Asharq Al-Awsat
Sport
Asharq Al-Awsat

Puma Pays Higher Price to Kit Out Italian Champions AC Milan

AC Milan Puma Milan Serie A RedBird Capital Partners United States Football
Football - Serie A - AC Milan v Atalanta - San Siro, Milan, Italy - May 15, 2022 AC Milan's Rafael Leao celebrates scoring their first goal. (Reuters)

Puma has more than doubled the value of its sponsorship deal to kit out AC Milan, a source familiar with the matter told Reuters on Wednesday, as the German sportswear group extended its partnership with the Italian football champions.

Milan have just won the Italian Serie A league title for the first time in 11 years and US investment firm RedBird Capital Partners has agreed to buy the seven-times European champions in a 1.2-billion-euro deal.

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