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Lifestyle
Andrea Carrillo

Puma is getting into NFTs and digital sneakers

Puma NFT Adidas NIke Vogue Business

Puma has just announced its biggest leap into the metaverse. In partnership with 10KTF, an online NFT shop run by fictional character Wagmi-San, the lifestyle brand is bringing its apparel to the digital sphere. Puma teased the project a few weeks ago on Twitter — and promptly changed its name to Puma.Eth” — but speculation was confirmed during NFT NYC this week.

What’s to come —

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