A study released last week suggests that fast-food menus that feature labels urging diners not to order red meat off those same menus due to the "climate impact" of those food items can help convince customers to swap out red meat for what the researchers argue are more climate-friendly foods—from fruits and vegetables to poultry and seafood. The study, published in Jama Network Open and led by researchers from Johns Hopkins University, concludes that "climate impact menu labels may be an effective strategy to promote more sustainable restaurant food choices and that labels highlighting high-climate impact items may be most effective."
The study's data comes from more than 5,000 Americans who took part in a nationwide online survey last year. Study participants were instructed to "imagine they were in a restaurant and about to order dinner" from an accurately priced sample menu containing a variety of choices, including hamburgers, chicken sandwiches, plant-based burgers, and salads.
