What Does Color Psychology Really Tell Us About Orange Lovers? Ask someone what their favorite color says about them, and you'll usually get a shrug. But color psychologists argue that our preferences aren't as arbitrary as they seem — and orange, in particular, tends to attract a very specific kind of person.
Orange occupies an unusual spot on the color wheel. It borrows red's energy but not its intensity, and yellow's brightness but not its glare. The result is a color that feels active without feeling aggressive — which may explain why people drawn to it often carry that same balance in their personalities.
