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The Guardian - UK

Politics

Mark Sweney

Prison officer job ad banned over ‘negative racial stereotype’

Prison ASA Facebook MoJ United Kingdom

The advert promoted jobs at HMP Wormwood Scrubs in London. — The advert promoted jobs at HMP Wormwood Scrubs in London. Photograph: Graham Turner/The Guardian

An advertising campaign run by the Ministry of Justice (MoJ) featuring a white prison officer and a black prisoner has been banned for perpetuating negative stereotypes linking race with criminal activity.

The Facebook ad promoting jobs at HMP Wormwood Scrubs in London featured a prison officer talking to an inmate wearing an afro comb in his hair, alongside the caption: “We’re key workers, problem solvers, life changers.”

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