Disney fans could be offered an Amazon Prime-style membership programme covering everything from streaming services to deals on theme visit parks and membership, it has been reported.
The Verge website, quoting the Wall Street Journal, reports that the entertainment giant symbolised by cartoon character Mickey Mouse is keen to target customers and get them to engage with more of its huge range of products. The aim, according to industry experts, is to get them to "live Disney".
The programme could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. A spin-off benefit would be that Disney could collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses.
